Sign Stretch and Solve have been key words in Ineke's work for a while. The terms don't stand on their own, but often go hand in hand in her work.
Design is visual and communicates in a world without words, which is less complicated than it might seem. If you get out of an airplane in China, Sweden or the Netherlands, you can find my way to the exit through pictograms. We can rely on our imagination and on the associative power of objects that lead us back to clichés, archetypes and sources that we share as global blueprints.
Humans have a strange habit: they always try to find the potential use for unknown objects they come across. Somehow we have a collective memory that we use when dealing with objects. If an object has something sticking out it might be… a handle? Designers can use and manipulate communication when creating new work.