Routing and citydressing Fashion Biënnale Arnhem
2013, MoBA13

MoBA13, dedicated to 'Fetishism in Fashion', with curator Lidewij Edelkoort, asked to take care of all 3d design & identity of Fashion Biennale Arnhem.
We worked out three coherent plans on:
a. Furniture for fashion, exhibition and displaydesign
b. info- leisure- and shopdesign
c. 3d routing and citydressing

3d Routing and city:

For visibility in town a flagroute was worked out, guiding visitors from Central Station to the citycenter locations.

• All flags and citybanners along the route were 'kidnapped' in order to perform in the flagroute. Where flags were missing we placed special designed concrete benches relating to the identity of MoBA and holding flags. The benches were designed to be re-used as public seating by the city of Arnhem and providing flag benches for for future city events.
• All main locations and the sideshow at Royal Burgers Zoo where emphasised with clusters of flags and benches.
• We highligted main location MoBA Centraal with a giant Fetishism Totem and entrance carpet.
• In Arnhem Central Station MoBA Lounge was set up: a special informationisland for travellers visiting Fashion Biennale Arnhem. Moba Lounge contained a small gate/infohouse, fashion displays and flagbenches as first encouter to the event.
• Different events in town were provided with plain poles and streamers to mark the special walking tours during MoBA13.

Commission: MoBA 13
Production: studio/INEKEHANS
Graphics routing: AB/C (Anthon Beeke Collectief)
Curator MoBA13, Fetishism in Fashion: Lidewij Edelkoort, see film
Photo's: GS = Gerrit Schreurs, AtA = Alphons ter Avest

More MoBA13 3d design and identity:
exhibition and displaydesign
info-, leisure- and shopdesign