Sign Stretch and Solve have been key words in Ineke's work for a while. The terms don't stand on their own, but often go hand in hand in her work.
Stretch:
We live in a world of which you could say: we don't really need anything anymore; we are full. It is good to think about our limits and objectives when we are in the consumer business. What do we really need nowadays and how can we still make a difference? Materials, techniques and human behavior adapt continuously and are certainly different to that of 100 years ago. Also production, promotion and retail methods change. We have to move forward and stretch the limits of new materials and techniques and explore new habits and ways of living. It makes no sense to design products that we could do 20 years ago.
