Info-, leisure-, shopdesign Fashion Biënnale Arnhem
2013, MoBA13
MoBA13, dedicated to 'Fetishism in Fashion', with curator Lidewij Edelkoort, asked to take care of all 3d design & identity of Fashion Biennale Arnhem.
We worked out three coherent plans on:
a. furniture for fashion, exhibition and displaydesign
b. info- leisure- and shopdesign
c. routing and citydressing
Info-, leisure- and shopdesign:
- Ticketoffices and bookshop for MoBA3 were worked out along the same identity- lines as the exhibition-pedestals: somehow neutral with subtle functional details for display, storage and desk employees.
- For resting in the exhibtions the same forms as for pedestals were used, since one of the fixed display-heights was based on sitting height. The rims of the units were now holding soft foam, making stools or benches.
- Information panels leaning to het walls were spread over the galleries to explain themes and backgrounds.
- For VIP and pressroom roomdeviders with displayfunction were designed.
Commission: MoBA13
Production: studio/INEKEHANS & KOP
Graphics: AB/C (Anthon Beeke Collectief)
Curator MoBA13, Fetishism in Fashion: Lidewij Edelkoort, see film
Photo's: GS is Gerrit Schreurs, AtA is Alphons ter Avest
More work on MoBA13's 3d design & identity:
exhibition and displaydesign
routing and citydressing
